July 8, 2026
Think of your social media as a first date. š²š
Before a patient ever books, they're already getting to know you.
They're scrolling, researching, and forming an opinion long before they ever pick up the phone. Dr. Daniel Barrett puts it perfectly: it's like dating. People want to do their research on something that really matters to them, and choosing a surgeon is about as personal as it gets.
Which is exactly why Dr. Johnny Franco says you have to be in it. You can have a team, you can delegate, but the voice has to be yours. When patients walk in and say "you're exactly like you are on social media," that's not a coincidence. That's what authentic content does. It attracts the right people and naturally filters out the ones who were never going to be the right fit anyway.
Dr. Bill Adams and Dr. Rod Rohrich agree: who you are online is who patients expect to meet. Make sure it's actually you.
š« Episode 8 of šš½š: š½š§šššØš© šš¢š„š”šš£š©šØ is live on YouTube now - link in bio. https://youtu.be/R7YLFwvcTOY #TBHBreastImplants #TBHEpisode8 #BreastImplantEducation #PlasticSurgeryChannel #SocialMediaAndSurgery
š Disclaimer: This content is for educational purposes only and doesn't replace professional medical advice, diagnosis, or treatment. Our experts provide a medical perspective but are not liable for any actions taken post-viewing. Always consult with your physician or a board-certified plastic surgeon regarding aesthetic treatments and procedures. Watch for both education and entertainment! šæ
They're scrolling, researching, and forming an opinion long before they ever pick up the phone. Dr. Daniel Barrett puts it perfectly: it's like dating. People want to do their research on something that really matters to them, and choosing a surgeon is about as personal as it gets.
Which is exactly why Dr. Johnny Franco says you have to be in it. You can have a team, you can delegate, but the voice has to be yours. When patients walk in and say "you're exactly like you are on social media," that's not a coincidence. That's what authentic content does. It attracts the right people and naturally filters out the ones who were never going to be the right fit anyway.
Dr. Bill Adams and Dr. Rod Rohrich agree: who you are online is who patients expect to meet. Make sure it's actually you.
š« Episode 8 of šš½š: š½š§šššØš© šš¢š„š”šš£š©šØ is live on YouTube now - link in bio. https://youtu.be/R7YLFwvcTOY #TBHBreastImplants #TBHEpisode8 #BreastImplantEducation #PlasticSurgeryChannel #SocialMediaAndSurgery
š Disclaimer: This content is for educational purposes only and doesn't replace professional medical advice, diagnosis, or treatment. Our experts provide a medical perspective but are not liable for any actions taken post-viewing. Always consult with your physician or a board-certified plastic surgeon regarding aesthetic treatments and procedures. Watch for both education and entertainment! šæ
